Where the runway meets the street

The Wall Street Journal has an interesting piece highlighting the current trend for custom made clothing. Using examples from a Rome based tailor and Savile Row, they highlight how tailors businesses have held up even during the recession and continue to rise.

“Until the 1950s, high-end clothes were mainly designed and manufactured on a made-to-measure basis with garments created by tailors for specific clients and then hand-sewn by seamstresses. The mid 1960s, however, ushered in ready-to-wear collections, which were often machine-made and therefore less expensive. Ready-to-wear clothes remain the bulk of the fashion industry—even for exclusive designer brands such as Christian Dior or Valentino.

Small European tailors and artisans say they offer something that high-end brands can’t compete with: time and attention. A bespoke suit for both men and women needs at least 40 hours of work and has to be fitted at list three or four times.”

Read the full feature over at Wall Street Journal.

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