Gorkana have an interesting interview with Port editor Dan Crowe. The newly launched magazine (available at an extremely select few retailers in London and for free on the iPad) has been attracting attention because of their focus on content instead of advertising. While the thing’s worth a read the quote that stuck out in our minds was when he was asked what was going wrong with magazines today.
““It seems to be now that if an established Hollywood star brings a film out then a magazine must have them on the cover and it is that kind of lack of self-editing that makes magazines incredibly boring now. You are just force-feeding content to readers and not allowing them to make their own mind up about things. Coupled with that you have this 60:40 split between advertising and content and it all adds up to make it seem like there is no love for the content any more.””
Read more at Gorkana.