Architecture March, 9 2011

Nike Stadium Milan

Share Tweet Email Reddit Flipboard WhatsApp Comments
Nike‘s latest Stadium concept space recently opened in Milan. Inspired by the elasticity and flexibility of the sneaker, architects Maat Architettura create a fluid environment that encourages seamless movement throughout. The main installation, 5000 meteres of overlapped black and magenta fabric, creates drama and pushes the central idea behind the store – energy and Nike’s international “Free Yourself” campaign.

A full view of Nike Stadium Milan after the jump.