After several teaser videos, we can finally give you a full look at the new GPPR Spring 2011 Collection, entitled “Last Gang In Town”. Created by some of the founders of Hellz, GPPR introduces an interesting multi-faceted mens collection.
“Born of youth rebellion and subcultures, GPPR seeks to create apparel for the refined and mature activist. The brand is personified by the four different facets of the modern renaissance man; the chivalrous and proper Gentleman; the progressive and probing Philosopher; the indulgent and excessive Pervert; the subversive and defiant Rebel. Each provides their own set of backgrounds and beliefs, creating an honest dynamic that serves as the basis of the brand’s ideology and promotion of positive defiant action. Proponents of the cultural dissidence and social criticism. They are truly “The Last Gang in Town.””
Check out the full lookbook of the collection after the jump.