For four weeks, Opening Ceremony will make a “conceptual retail extension” out of Lane Crawford’s Hong Kong IFC mall unit and Beijing store, starting on April 14 and 16, respectively, which will be subject to Leon and Lim’s eclectic sales floor stylings. “We wanted to touch on the different parts of the world that have played a big part in Opening Ceremony,” said Leon, who noted that Lane Crawford approached them a year-and-a-half ago about the project, which is Opening Ceremony’s biggest one yet with another retailer.
Within the 82,000-square-foot Hong Kong mall store, Opening Ceremony’s stamp will be evident throughout: In Crawford’s women’s Atrium section, there will be a New York street scene and a Moroccan theme in homage to OC’s current French fixation. The accessories section will be set up like a Broadway stage, including an ode to the Rockettes’ famous legs, and the women’s Designer Lab will be temporarily transformed into a Chloë Sevigny and Rodarte for OC display. Opening Ceremony’s West Coast contingent will be represented in the men’s store, where a replica of the Hollywood sign will be installed. As for the merchandise, men’s and women’s Opening Ceremony x Lane Crawford capsule collections are planned, as well as special three-way collaboration pieces that include an Alexander Wang striped T-shirt, dresses by Carven, Band of Outsiders ties and Suno and Pamela Love skull necklaces in three colors. Similar plans are slated for Lane Crawford’s Beijing store.
To reiterate, the “retail extension” will begin April 14, 2011.