Thanks to the current involvement of Swizz Beatz and Reebok, we had the chance to link up with the musician and producer in New York City last week at his studio. Swizz defines what it means to be classic, some classic Ruff Ryders songs, and what it takes to create classic music. Ruff Ryders First Lady Eve, also shares her experiences working with Swizz and explains why he is good at what he does.
While talking about everything classic, you also get a little preview of some of the Reebok product that he was involved in recently, with much more to come!
Interview by Nick Schonberger
Video Directed by Kellen Dengler for Highsnobiety.com