Where the runway meets the street

Give it to Louis Vuitton for keeping us clicking and playing-through their online presentation for Spring/Summer 2011’s “A Far East Adventure.” While they may not be the first to mix video walkthroughs, zoom-focus imagery, and interactive displays (some allows you to go through the motions of zipping up their cotton/nylon jackets), Vuitton does it right by making it all the more simple and clean. The looping soundtrack soothes you while you remain on the page. It is a very well done user experience.

One problem though: it’s Flash only, so do not expect the experience to resonate through your Apple iPad; an unfortunate shame.

More looks after the click.

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