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Art April, 30 2011

Nike+ Paint With Your Feet

To promote Nike Free Run+ 2 City Pack series, YesYesNo developed software that allows runners to create paintings using their Nike+ GPS run data. Participants were able to record their runs and then use the software to create visual prints based on the speed, consistency and style of their “feet.” The Innovation Lab at Nike also laser etched runner’s data onto custom shoe boxes. A worthy project.

More images follow after the click.

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