Bike label Trek has partnered with artist Shepard Fairey and his creative agency Studio Number One to design the Madone 6.9 SSL that Team RadioShack will ride throughout the 2011 Tour of California.
“The bikes, emblazoned with imagery created by Fairey and inspired by the team’s namesake, were handmade and painted in Trek’s Waterloo, WI manufacturing facility. “Working with my design agency, Studio Number One, and lead Art Director Casey Ryder, we took inspiration from RadioShack’s epic electronics legacy and iconic color scheme to create a race aesthetic conveying energy, speed, and mobility,” Fairey said. “With several avid cyclists on our team, it’s always an honor to affect the surfaces of the most technically advanced race bikes in the world and work with the top-notch Trek art and design team again.””
During the Tour of California Trek will be offering the chance to win one of these limited edition bikes at trekbikes.com.
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