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Advertising May, 20 2011

“Give it Back” Initiative from Coca-Cola

Core 77 shares, “Coca-Cola has launched a new green initiative called the Give it Back rack, a POP display made from recycled Coke packaging. The idea behind the cardboard shelving unit is that retailers are asked to return them to Coca-Cola at the end of their useful life, at which point they’re recycled.”

A full look at the new shelving after the jump.

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