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Fashion May, 20 2011

oki-ni presents The Game – An Interactive and Shoppable Video

oki-ni debuts an interesting new technology with their latest video production, entitled The Game. Bringing together the creative talents of director Antony Crook, Ridley Scott’s RSA/Black Dog production company, the pioneering work of wireWAX and the styling of Glenn Kitson, this moving editorial is fully shoppable – meaning that you can click on any outfit, while the video is playing, to shop the look. Test it out!

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