Assouline have spent some serious time working on this beautiful Coca-Cola 125th Anniversary presentation book. “A special, limited edition. This illustrated book celebrates the world’s most iconic beverage with the brand’s photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the American zeitgeist with nostalgia and flair…” The special limited edition package comes  hard-bound color plates in a red linen clamshell box.” An absolute serious buy for all Coca-Cola collectors.

For those looking to appreciate the history of the Coca-Cola brand for a slightly more economical price, a $65 clothbound trade edition is also available. Available June, 2011. Pre-order from Assouline.

More looks after the click.

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