SuFu brings news of a solid new addition to the SoHo NYC retail scene. Scott Morrison, founder of Paper Denim & Cloth, and Earnest Sewn has opened a new denim-focused endeavor called 3 x 1 Made Here. The name stems from the standard denim weaving construction of 3×1 right hand twill.
The retail concept and flagship store encompasses a gallery space/jean manufacturing facility where shoppers can view craftsmen working on their custom and bespoke denim pieces – all denim is limited edition and made in-house at 3 x 1 Made Here.
Stop by 15 Mercer St if you’re in town.