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Advertising June, 10 2011

Video | Introducing The Marina Del Rey collection by Warriors of Radness

Rick Klotz and company continue to push the potential of fashion viral advertising. Here’s the latest from Warriors of Radness.

Introducing The Marina Del Rey collection by Warriors of Radness.

This is a small capsule collection influenced by the titillating ostentatious tenacity and affluent lifestyle associated with the largest small craft harbor in the world: Marina Del Rey, located in an unincorporated area of Los Angeles, California.

For the premiere of this collection Jack Coleman’s put together a little 8mm film with our main man and undercover gigolo Kyle Robbins aka “Cairo”. After a hyper adrenaline morning of whipping and whapping lefts and rights (mostly rights) on a 5’10” INT soft top fish, Cairo breezes over to the Marina for late breakfast Mimosas and soft boiled eggs at Jer-ne in the Ritz Carlton. You see the Jer-ne is like his office. The afternoon is spent making business calls, nurturing connections, and planning his schedule for a frolic fun evening with the clientele, all expenses paid. Perhaps a Rolex thrown in for a job well done? Touché Cairo, Touché!

Cairo can be seen wearing the latest from the Marina Del Rey collection. Cuffed shorts and cargo muscle pants in cotton linens, breezy fine weight cotton t shirts and tank tops, linen pullovers for when the wind turns onshore, striped cotton shorts, and nylon easy to wear trunks.

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