Scion’s “The Big Idea” opens this weekend in Los Angeles and features innovative graphic designers with credits Ed Banger Records, Simian Mobile Disco, Air, Royksopp and more. La Boca, So-Me and Sanghon Kim are part of the stellar group of designers, illustrators and artists who take on the brief, issued by Paris-based creative agency Monsieur L’Agent, to Design a billboard that illustrates your interpretation of “The Big Idea.”

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