Oliver Cartwright has announced plans to launch a new t-shirt brand, which is self titled, to be sold direct from his site. The designs are all about taking fresh artistic approaches inspired by positive things and his personal love of futurism. The brand proposes to give people a chance to wear art, not designs that are specifically for t-shirts, but artwork applied to t-shirt. The brand is all about art first. Collaborators include photographer Volker Fleck.