Where the runway meets the street

Exclusive to Selfridges, the NSW Collection Summer 2011 brings craftsmanship and detail to echo Nike’s experience working with the world’s best athletes. All 15 pieces in the collection – highlighted by the Stowaway Trench – have been produced in Italy, and reflect the flare and style of the playing premier play on the tennis court. Wimbledon, no surprise, serves up some inspiration. The range was launched in conjunction with the tournament start and is housed in Selfridges’ own Ultralounge.

“This is a lifestyle collection we originally made for our top tier athletes, but we wanted to be able to give that same elite offering to our consumers too. For the last 40 years Nike has been at the forefront of sporting innovation, meshing it with culture yet always striving to build the very best products for our athletes.” said Nike Sportswear Creative Director, Phil Dickinson.

View the entire collection after the jump.

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