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Sneakers July, 11 2011

Video: Kenny Powers – K-Swiss MFCEO

Once again K-Swiss presents a new campaign featuring Kenny Powers. In the new campaign, created with agency partner 72andSunny, Powers’ mission as CEO is to change the sports world from being “so safe and lame ass” to “being more gonzo” by any means necessary. He retools senior management, enlisting a wide range of elite and entertaining professional athletes.

Check it out!

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