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Denim July, 12 2011

Levi’s Commuter Series

Tailored to the demand of urban cyclists, Levi’s will soon be launching the Commuter Series. The first drop includes the 511 Commuter Skinny Jeans and the Commuter Trucker Jacket.

“The jeans have a U-lock storing waistband, and the waistband is raised to ensure against the ever unwanted crack attack. The jacket also features a slight tail for maximum coverage while hunched over, and has touring pockets in the back.

The line is a lot more than just crafty patternmaking though. Levi’s partnered with Swiss-based Schoeller Technologies AG to premier their NanoSphere treatment into Levi’s denim. NanoSphere is basically a super treatment that makes fabric both water resistant and dirt repellant. Take that, add Clariant’s Sanitized treatment, and you get durability plus built-in odors protection, because, let’s face it, you get sweaty while biking. In addition to the double treated light-stretch denim, the pieces are completed with nifty sewing tricks like a reinforced stitching in high-stress areas (crotch, pockets, etc.), and reflective 3M Scotchlite fabric tape in key areas.”

The outcome is not only something entirely new for Levi’s, but a rather impressive set of urban cycling gear, no matter how you look at it.

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