Fullscreen
Fashion July, 15 2011

Video: Dave Ortiz Opens Dave’s Wear House

After a long hiatus from being a successful retailer, Dave Ortiz of DQM is back with a new retail concept called Dave’s Wear House. This short film from DC Shoes illustrates why the brand sees Dave the perfect person to represent one of the three quotes for its new collection, NVRBRKN: “Never Underestimate your opponent”!

The NVRBRKN collection is a new head-to-toe product line with a design philosophy to boost confidence when facing opposition. Never Broken is a metaphor about overcoming adversity, mentally and physically. Skateboarders are a testament to this spirit, since they are known for their ability to adapt to obstacles on the street using an unorthodox approach. Their mentality is to get back on the board despite injuries and being overlooked. Skaters pave their own way in society with a mindset that allows them to succeed: Never underestimate your opponent, never compromise, and never quit! NVRBRKN.

Both the collection launch and the grand opening of Dave’s Wear House will take place Monday July 18th 7pm, at 123 Baxter Street, New York, NY 10013. Have a look inside here.

Selectism