For the Fall 2011 season, Ransom by adidas decided to take a journey to a place they know well; coastal British Columbia and the expansive Pemberton Icecaps. During their formative years, the folks behind Ransom by adidas all spent ample time in this area, and have decided to share a piece of the inherent natural beauty.
No stranger to the terrain at hand, Ransom by adidas asked world renowned, Vancouver based surf, skate and snowboard photographer Scott Serfas to accompany them and document the trip. Utilizing a helicopter to capture the best of the terrain as well as to gain access to some never before seen spaces, Scott captured the essence of both the land and this new season all in one.
Among a number of expansive new offerings, Ransom by adidas introduces The Chase, a boot silhouette that utilizes a waterproof leather upper to handle the chaotic fall and winter conditions of Canada and abroad, while at the same time remaining sleek enough for everyday wear.
Source: Highsnobiety Magazine Issue 3