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Art July, 27 2011

MTV Staying Alive Foundation Presents ‘MTV RE:DEFINE’

From the press release -

New York, London – July 25, 2011 – The MTV Staying Alive Foundation today announced a dynamic new project to mark the 30th anniversary of the discovery of the AIDS virus.

Hosted at the Goss-Michael Foundation in Dallas and curated by The Future Tense, MTV RE:DEFINE will bring together original works, many specially commissioned for the project, from a bold roster of 30 of the world’s most exciting contemporary artists, photographers and sculptors, including key emerging talents. All 30 pieces will be auctioned, with 100% of the proceeds benefitting the MTV Staying Alive Foundation, which encourages, energizes and empowers young people who are involved in HIV and AIDS awareness, education and prevention campaigns.
Since launching in 1984, MTV has worked with some of the most influential figures in contemporary art including Andy Warhol, Jean-Michel Basquiat and Keith Haring. For MTV RE:DEFINE, project curators The Future Tense have sourced and commissioned an eclectic selection of original artworks from both established and emerging artists, including Damien Hirst, Tracey Emin, Gérard Rancinan, Shepard Fairey and Katrin Fridriks.

More information and selected auction items after the jump.

The exhibition will be open to the public from Friday, September 16th and will culminate in a VIP reception on Saturday, September 24th during which all 30 works will feature in a live auction event in support of the Staying Alive Foundation. For those unable to attend the event, absentee bids will also be accepted including via telephone – please visit www.mtvredefine.com for more information on how to bid.
Georgia Arnold, Executive Director of the Staying Alive Foundation said, “MTV has always naturally partnered with cutting edge talent and artists, and I’m delighted that we are doing so on this occasion to support the work of the Staying Alive Foundation. Each one of the 30 pieces of art represents a year since the discovery of AIDS and the proceeds from each work will make a huge contribution to empowering young people engaged in fighting the stigma, spread and threat of the epidemic 30 years on. I want to thank each and every artist for their enormous generosity.”

Ed Bartlett, founder of The Future Tense said, “Our aim with this project was to bring together a body of work that we felt resonated with both the ‘RE:DEFINE’ high concept, but also with our interpretation of the past, present and future ‘MTV Generation’ artists. Throughout the project each artist has truly engaged with these ideals, in many cases commissioning brand new work for the show, and we believe the resulting exhibition will speak for itself.”
The VIP reception will feature a live music performance (talent to be announced soon), and the event will be complemented by a full catalogue production, plus support from a range of premium sponsors, including Moët & Chandon, The Dallas Morning News and Neiman Marcus.
Full details of the event can be found on the official website, www.mtvredefine.com where details of the remaining 25 artists will be revealed in groups of 5 each Monday at midday EST over the next five weeks. Project updates can also be followed in real-time on Twitter via @mtvredefine and Facebook at www.facebook.com/mtvredefine.

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