Swedish mass retailer H&M has announced today that they have entered into a long-term agreement with soccer star David Beckham and that they will be working on a bodywear range with him.
“The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around 1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.”
More news to come on this as the line becomes available.