Kanye West and Jay-Z are keeping it interesting. After the digital release earlier this week, they are opening a pop-up store space in New York’s Soho district for the physical album release today. Located at 201 Mulberry Street in NYC, the store front is wrapped in the same gold graphics that Givenchy designer Riccardo Tisci had already produced for the album cover. Inside the retail space you will find the Maybach that you saw in the ‘Otis’ video, on display. Apparently the store will stay open until Sunday and rumors are circulating, that Hov might actually make an appearance there tonight.
Watch The Throne Pop-Up Store NYC
201 Mulberry Street
10012 New York City
Photography: Jacob Breinholt/Highsnobiety
The store should have opened its doors right about now!