After Reebok, Lotus has also announced a creative partnership with Swizz Beatz, naming him Vice President of Creative Design and Global Marketing. Lotus explains the rationale behind the decision with 3 simple statements;
“1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
Swizz’ new single ‘International Party’ (which is also part of the new Reebok Reethym of Lite campaign) not only features Alicia Keys but also the Lotus Evora “Concept Bespoke.” Check it out below.