Benji Wagner, co-founder and creative director of Poler Camping Stuff, is all about camping stuff that goes well and truly beyond LL Bean catalog scan nostalgia. His tent set up at PROJECT 10 has generated quite a buzz on site, and we’re huge fans of the range of goods this Portland brand brings to the table.

Where are you from?

Portland, Oregon.

How did you start?

We’re new this year. Basically, we just had been involved in skate/snow and outdoor industries in different ways. We wanted to start something that brought those worlds together. A new brand of outdoor stuff with the feel of a skate company. We’re focused more on road trips and couch surfing than mountaineering.

What are the key features of your brand?

Everything is a really good price point. We have a vintage feel to the bags and look of everything. A lot of the gear out there is overly complicated for what people need and even want. We have a sleeping bag called the nap sack, it has some style… it has a sense of humor, it looks like a hoodie, it has pockets and you can stick your hands out and walk around in it. It is something different from a typical mummy bag.

What’s it like being part of PROJECT 10?

It’s great. We are really excited to be a part of it. Everyone involved is super nice and we’ve met some great people. We’re a little different in the space, with our tent, but it is really fun to be a fish out of water.

Finally, what is your favorite thing about Vegas?

I think it is just amazing to see the grand spectacle of western civilization and consumer culture. It’s like a giant mall combined with a giant frat party.

Photography: by Pete Williams for Selectism.

More images follow after the click.

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