In September 2011 adidas Originals celebrates the 10th anniversary of its first flagship store in Berlin-Mitte. It’s been 10 years since adidas Originals started a dedicated streetwear offer and it has developed into the iconic sportswear label for the street. Berlin was the first city to open a dedicated concept store in 2001 offering the latest and greatest of the brand ever since. Embracing this occasion, adidas Originals introduces a highly limited 10th Anniversary “Made For Berlin” Pack.
The exclusive product pack “Made For Berlin” will hit retail on Saturday, September 10th and the adidas Originals Store in Berlin-Mitte will host a “10th Anniversary Fleamarket” in the backyard to pay homage to the original store concept from 2001.
For now we can only show you some first teaser images, with the full product being revealed to you a bit closer to the release. We can already tell you now, that you will not be disappointed.