In September 2011 adidas Originals celebrates the 10th anniversary of its first flagship store in Berlin-Mitte. It’s been 10 years since adidas Originals started a dedicated streetwear offer and it has developed into the iconic sportswear label for the street. Berlin was the first city to open a dedicated concept store in 2001 offering the latest and greatest of the brand ever since. Embracing this occasion, adidas Originals introduces a highly limited 10th Anniversary “Made For Berlin” Pack.
After a first teaser preview, we can reveal to you today the limited edition Berlin ZX9000 that will be released for the occasion. Inspired by the retro futurist style and colors of Berlin architecture and the city’s gritty styling, the “10th Anniversary Berlin ZX9000” shows a combination of grey, metallic silver, off white, with hints of red next to special treatments, such as bleaching and washing processes creating a rougher and more vintage feel. Some parts of the sneaker also feature reflective 3M material and each shoe features a dedicated number, laser etched in Scheinfeld, the only adidas owned production facility in Europe. The sneaker is limited to 150 pairs and will be released along with a matching limited edition Berlin Colorado Windbreaker.
The adidas Originals Store Berlin will release the sneaker on September 10th, 2011, and will host a “10th Anniversary Fleamarket” in the backyard to pay homage to the original store concept from 2001.
Many more detailed images of the sneaker follow after the jump.