Levi’s recently launched The Commuter Series, a range of denim garments optimized specifically for the needs of the urban cyclist. To further promote this collection, Levi’s has teamed up with a selection local bike crews, influential bike shops and individuals to create a unique project that integrates the creative identity of local heroes with the iconic Trucker Jacket.
Read about all the crews who were involved and the design process after the click.
All Hail The Black Market – Words from the Levi’s® tailor, “We put together a custom stencil of a humorous quote underneath the collar. On the back you’ll find a screen printed and sewed in a logo.”
Godspeed – Words from the Levi’s® tailor, “As a play on old school racing jackets you will find each riders racing number hand painted on the inside of the jacket.”
Zeitgeist –Words from the Levi’s® tailor, “We printed their logo onto cloth and then sewed it onto the back of the jacket. It was complete after adding a screen printed ‘SF’ and red color-blocking underneath the collar. “
Prolly is Not Probably – Words from the Levi’s® tailor, “On the front we added a custom button to the breast pocket and screen printed ‘13’ onto the side of the jacket. Upon opening the jacket you’ll find a simple one-color screen print of the shops name.”
Fast Folks— Words from the Levi’s® tailor, “Yellow color blocking underneath the collar, which we screen printed with ‘Fast or Die.’ We drew up a graphic illustrating the shops love with bikes, which can be see on the back of the jacket.“
NYC Velo – Words from the Levi’s® tailor, “White reflective material was used on the back and front bottoms of the jacket to keep the riders safe when they ride at night. A subtle red-stitched ‘V’ was added to the collar.”
Ritte Racing – Words from the Levi’s® tailor, “Blue, red and yellow fabric were combined to produce a rainbow swoosh to celebrate the shops Belgian roots.”
Moth Attack— Words from the Levi’s® tailor, “Pink color blocking can be found underneath the collar and on the inside waist band of the jacket. Once the logo was transferred to cloth it was then stitched to the back of the jacket.”
Time Cycle— Words from the Levi’s® tailor, “Once the custom logo was created we decided to use the colors white and red to help it stand out from the finish of the jacket. “
R.E. Load— Words from the Levi’s® tailor, “R.E. Load stitched a patch into the back themselves, and we added our subtle touch by adding their individual names on the inside of the jacket.”
Affinity – Words from the Levi’s® tailor, “We took the shops signature red color scheme and implemented it into the back, where we did a large logo print, and underneath the collar.”