Fullscreen
Art September, 11 2011

Video: Reebok x Wallpaper* Design Diaries – A-Cero

Reebok collaborated with internationally renowned design magazine Wallpaper* and five of Europe’s leading artists to produce unique works inspired by Reebok’s innovative ZigTech, EasyTone, RunTone and RealFlex footwear and apparel technologies. In this latest episode Reebok and Wallpaper worked with Spanish architecture studio A-cero from Madrid. Inspired by the Reebok sneaker, the architects created a rubberized wood sculpture, now showcased at the Great Room in London.

A further look at the sculture and the inspiration behind it, follow after the jump.

For more information on the project, please check facebook.com/reebok

Filed under:

Comments

Selectism