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Fashion September, 15 2011

Reebok x Verbal – Reethym Of Lite Campaign Preview

As announced a while back, Reebok named Verbal their new creative director for Asia Pacific, taking on a similar role as Swizz Beatz, helping out to relaunch the Reebok Classics range. You can imagine that the artist and designer will be making things a little more colorful and will also add his own taste and take on things to the campaigns, which you can already preview here above.

The first results from the cooperation between the brand and Verbal will be seen in stores these coming weeks. We will of course keep you posted.

More behind the scenes images from the production of the campaign, follow after the jump.

Selectism