Vans and DQM proudly opened the doors to the Vans DQM General retail store in SOHO on Thursday, September 15 and capped off the first day of business with a party for several hundred friends and family that evening. Located at 93 Grand, the Vans DQM General is Vans’ first store in Manhattan and the co-branded project with local skate and streetwear purveyor DQM is the first of a kind in the United States for Vans (preceded by the Vans by OTH Shop in Montreal, Canada).

Expect to find the newest cut & sew and accessories from DQM, the latest from Vans across several lines including Classics, California, Surf, OTW, Skate and Vault collections and a nice selection of boards, wheels and trucks – all in a setting that beautifully nods to SOHO’s unique heritage and personality.

Ray Barbee and the Mattson 2 helped to make the night complete with a solid jam session.

See a full photo recap of the opening after the click.