Recent ID graduate Matthew Lim took it up on himself to develop a project for Sennheiser, having in mind a younger consumer. Even though the brand has been around for over 60 years, only a small percentage of 20-35 year olds actually know the brand. As part of his Ecovinyl project he presents a turntable and matching headphones.
Keeping both sustainability and design in mind, the designer produced the two pieces using cork and aluminum.
“Lim developed the concept at the Art Center College of Design. “I took note that Sennheiser has made moves to make their company more sustainable by introducing fully recyclable packaging,” he tells Co.Design. “The next step is to make the product itself more environment-friendly.” He chose high-density fiberboard, which is often used for audio-system closure boxes because of its ability to carry sound reverb; cork for the turntable and earphone headband; and aluminum, which he CNC’d to produce a durable body. Lim capped the target price at $350.
One could certainly buy a used turntable on eBay for less and earn even more green cred, but, as Lim points out, you might still have to purchase extra hardware (an amplifier, EQ adjustment, etc.) to get it up to speed. The Eco-Vinyl, on the other hand, comes in a ready-to-go set. Plus, Lim argues, its carbon footprint is minimal, with 45% fiberboard (which is recyclable and biodegradable) and a metal body that can be easily removed with an Allen wrench and recycled.”
For now, Sennheiser has not reacted to the project or decided to actually produce it. We certainly like the look and principles applied here.