Erik Brunetti defined rebelliousness for the Generation X of skate boarders and street wear consumers, through unconventional and often controversial designs and ad campaigns released under his brand name FUCT.
FUCT got it’s initial push shortly after it’s conception, when New York City’s UNION took notice to the brand and offered to become it’s exclusive US retailer. This was 1991.
FUCT is celebrating its 20 year anniversary with a visual exhibition presenting selected works (released and unreleased) by artists who contributed to the brands visuals: Erik Brunetti, Pushead, Larry Clark, Wes Lang, Alexis Ross, Mr. Cartoon and many more.
Have a look at works by Alexis Ross, Wes Lang and Mr. Cartoon (done in 1992) after the click.