Other October, 30 2011

    Video: Nike Basketball – Basketball Never Stops

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    In the above video we introduce “Spotlight” from Nike’s “Basketball Never Stops” campaign. “Spotlight” features LeBron James, Dirk Nowitzki, Kevin Durant, Amar’e Stoudemire, Sue Bird, Coach K & the Blue Devil mascot, Questlove and J. Cole with a cameo from Ricardo Reyes (Jimmy Kimmel pop-a-shot legend).

    The campaign celebrates the true love of the game and desire to play it no matter the time or the place.