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Other November, 18 2011

Benetton’s UNHATE Guerilla Campaign Arrived in New York City

Earlier this week we presented the incredible new UNHATE campaign by Italian brand Benetton. Their first in 10 years, the brand starts where it stopped earlier and once again makes sure to shock and turn heads with the provocative communication.

“The central theme is the kiss, the most universal symbol of love, between world political and religious leaders, such as: Barack Obama and Chinese leader Hu Jintao; Pope Benedict XVI and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo (the most important and moderate centre for Sunni Islamic studies in the world); the Palestinian president Mahmoud Abbas and the Israeli prime minister Benjamin Netanyahu.”

At this point, the UNHATE guerilla campaign has also arrived in New York City, after previously having been in Milan, Tel Aviv and Rome. Obama kissing Chinese leader Hu Jintao appears on Time Square and has been projected onto building through out the entire city.

Take a look after the jump.

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