“1987” by Casio G-Shock, is an urban retro-style video shot on the streets of New York City, the home of BMX icon Nigel Sylvester. The video, titled 1987 the year Nigel was born, celebrates a collaborative timepiece between Casio G-Shock and Nigel. As an adult, Nigel looks back on his year of birth as a time of great creative freedom and experimentation. The film was created to capture that spirit.
The cinematography takes reference from classic arcade games. The sound design draws spirit from the associated 16 bit soundtracks that emanated from the computers of that time. The graphic approach pays homage to Casio.