Last Friday G-Shock kicked off their new global event series, Urban Proof, in Berlin, following up on the Shock The World Tour.
The evening started off with DJ’s, beatboxers and artists battling it out against each other on stage, in front of a big crowd in the Berlin Kreuzberg district. Next to showcasing the latest G-Shock watches to be released in the coming weeks and months, the entire place was nicely outfitted with G-Shock design inspired objects and product – from G-Shock oversized cushions, skatedecks to G-Shock watches engraved into large stones and projected onto the walls, you clearly knew what you came for. Heavily branded? Sure, but for the most part tasteful, thus it did not bother us at all. The more chill battle part at the beginning of the night was followed by a full on party until late. Berlin knows how to party, but we all knew that before.
Check out a full event recap after the jump.