London is getting lucky these days with exclusive sneakers. After the much hyped Air Max 90 Hyperfuse Infrared, we get a first look now at the Nike Air Max 1 Hyperfuse, produced for the 125th anniversary of Arsenal.
“After the ‘Forever Forward’ film, and ‘125’ gallery show and book with Arena Homme+, there’s a certain parallel with Nike’s innovation talk, meaning these black and red editions with bonus Hyperfuse looks are a decent shoe. But that alone would still be kind of underwhelming, right? The custom box carries some Arsenal-related photographs, the red outsole and ‘CXXV’ on the tongue makes all the difference, while the spot varnished text, and a 22ct gold lace jewel (also known as a dubrae if you’re a fancy talker) carrying the iconic Gunners’ logo is apparently made by a Cartier jeweler all works. That extra luxury, and the decision to make these a silhouette that resonates with a British audience, rather than the bulk of an Air Force 1 works well.”
Limited to only 25 pairs, the sneaker releases today at the Nike Sportswear store in London, 1948, going for 150 Pounds.