TATE + YOKO is a new Montreal-based menswear boutique focused primarily on quality craftsmanship. In store you’ll find a selection products from cult Japanese brands such as Studio D’Artisan, The Flat Head, Momotaro, Eternal, Oni, Kamikaze Attack and D# as well as the founder’s own Paulrose Products and Naked & Famous Denim lines.
Channeling the 40s and 50s aesthetics many of these labels are inspired by, the shop itself is fitted almost entirely with vintage industrial fixtures as well as custom metal piping, hangers and racks. As owner Brandon Svarc says, “wood is for pussies!”
In the change-rooms you’ll find walls lined with Young Romance comic book pages; on the back table, a mix of hard-to-find catalogs and magazines; and in the old Pepsi cooler, ice cold Ramune soda. Certainly a unique retail concept that you must experience if in Montreal.
Also of note, Tate + Yoko worked with Canadian boot maker Viberg on three shop exclusive boots in calfskin, buffalo and Horween leathers.
Tate + Yoko
9069 Boulevard St-Laurent
Photography: Pete Williams/Highsnobiety.com
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