A while ago Mercedes-Benz released an interesting print advertising campaign for their flagship SLS AMG sports car. Created by prestigious Germany ad agency Jung von Matt, they play with the logos of competitor brands Porsche, Ferrari and Lamborghini. The message seems to be that the respective sports cars from these brands are all lacking behind the SLS AMG. In our opinion a rather bold move, promoting their car by mainly plastering a large competitor logo on the ad. What do you think?
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