Recently Levi’s opened a new flagship store in Amsterdam. Designed by agency Como Park, reuse, rebrand, rejuvenate was the concept of the new shop. The new store is not only supposed to reflect the Levi’s brand, but also the city of Amsterdam. When it comes to flagship store design, we are never sure if a local and unique approach or a global easily recognizable approach is the better way to go.
“Jaworski reused the lighting and wooden floor from Levi’s Bread & Butter stand. He left 80 per cent of the walls intact and mounted old doors on vintage church benches to create a long display table for denim apparel.
The inventiveness, passion and humour at the heart of this project might be an interesting starting point for stores in other cities, each of which could morph to become both unique and uniquely Levi’s.”
Take a look inside the new store after the jump.