Yesterday we reported about Kanye West’s Twitter rant – in the matter of a couple of hours Kanye tweeted 86 times, explaining a lot of things around his fashion career, him designing, his aspirations as a designer and more. Most importantly though, he mentioned the creation of a new design company going by the name DONDA, named after his late mother.

Jimmy Kimmel took Kanye’s tweets and created the above commercial for Donda. Check it out!