In New York today, Nike finally unveiled the product that’s kept our world buzzing over the last few weeks when they announced the Nike+ FuelBand. Mark Parker, Lance Armstrong, Kevin Durant and Carmelita Jeter were on hand to further discuss this amazing new product. The Nike+ FuelBand merges data, sport and every day life as it tracks any and all movement. The band also makes use of something we all know full well with its red, yellow, and green lighting system that let’s us know how we are doing as we strive to achieve that next level.
Athletes at all levels of fitness — from the elite to the everyday — now have a way to measure progress toward their goals and compare with others: the NIKE+ FuelBand. It’s an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active. The FuelBand will release on February 22, 2012 for $149.
“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said NIKE, Inc. President & CEO Mark Parker at the NIKE+ FuelBand launch event in New York. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”
Photography by Highsnobiety.