In New York today, Nike finally unveiled the product that’s kept our world buzzing over the last few weeks when they announced the Nike+ FuelBand. Mark Parker, Lance Armstrong, Kevin Durant and Carmelita Jeter were on hand to further discuss this amazing new product. The Nike+ FuelBand merges data, sport and every day life as it tracks any and all movement. The band also makes use of something we all know full well with its red, yellow, and green lighting system that let’s us know how we are doing as we strive to achieve that next level.

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Photography by Highsnobiety.