There are not many bands out there that can create appealing music videos that attract the masses, while producing them in cooperation with big brands, which usually turns out to be a turn-off for fans.
For the 2012 Super Bowl they teamed up with Chevrolet on the official music video for their song ‘Needing/Getting’ and once again they got creative.
“OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.”
Check it out.