In a bit of news that almost makes us want to drink some Diet Coke, fashion icon Diane von Fürstenberg lends her sensibilities to the low-calories soda for some bottle wraps that celebrate her knack for moving prints.
Following in the footsteps of old Karl Lagerfeld—who designed a series of bottles last last year (and who supposedly dropped 90 pounds in 2001 by drinking only Diet Coke and eating steamed vegetables)—Fürstenberg’s collector’s edition comes with four bottles and is priced at a bubbly $30. One-hundred-percent of the proceeds go to the Foundation for the National Institutes of Health in support of The Heart Truth program for women’s heart health research. The beverage inside still tastes like melted Styrofoam.
A full look after the click.