Fashion photographer and filmer Jacob Sutton has left the studio and went into the mountains to shoot the L.E.D. Surfer. The short stars Artec pro snowboarder William Hughes.
“The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher.
Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot.”
Check out the video that was produced for Nowness here below.