No stranger to collaborations with liquor brands, Parisian graffit artist and night club/hotel owner André has teamed up with Moët & Chandon for their Rosé Impérial champagne. Together they created the ‘Tag Your Love’ campaign, which sees various special box sets of the champagne come with a marker that allows you to customize the packaging and bottles.
Furthermore they have produced an app, that lets you tag places. More information on the campaign, the app and of course the product, you can find here.
A video for the campaign is featured here below.