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Fashion February, 20 2012

Highsnobiety Feature: Marni at H&M – Transit

On Saturday we presented the Marni at H&M Collection and also the lookbook. While the buzz around the collection cannot be compared to the one that we saw for Lanvin and H&M, as well as Versace and H&M, we really like the overall more subtle and muted collaboration. We like the color blocking and prints used in the refreshing line for Spring/Summer 2012.

We worked with photographer Robert Wunsch and shot both the men’s and women’s Marni at H&M Collections at the iconic PanAM lounge in Berlin. The “PanAm Lounge” is a private lounge which is situated on the 10th floor of the “House Eden”. It was built close to the Zoologischen Garten opposite of the Aquarium in 1966. The modern high rise building is located on the site of the former luxury “Hotel Eden”, which was completely destroyed during World War II.

It is an apartment house, where numerous pilots and flight attendants of the famous Pan American Airways lived during the 60s and 70s. They made the penthouse on the 10th floor to their preferred meeting point in Berlin. The way it was built back then it still looks today and thus made for a perfect location for the shoot, which was given that distinct 60s/70s look. Furthermore we want to thank Lundtauto for lending us a vintage Porsche  356 SC from 1963 for the shoot.

Check out the full photo spread here.

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