Percival presents styles for Spring/Summer 2012. The British brand keep their homemade goods simple with a few playful touches here and there. The lookbook, shot on Ridley Road Market (London’s foremost location for unusual vegetables and knock-off goods) features a British Brisbane twill and Scottish beeswaxed cotton donkey jacket and a bright reversible rain mac; these guys know how cruel a British summer can be.
The pool print t-shirt is a throwback to days spent at the Portsmouth Lido, while the emphasis on Navy represents days spent in school uniform. Percival designer Chris Gove explains “The Spring / Summer 2012 collection is based on obligatory tasks we had to undertake as youths during the summer”.
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